On Dec. 2, 2014, The University of Michigan-Dearborn’s Student Philanthropy Council coordinated UM-Dearborn’s first Giving Blueday.
Giving Blueday coordinated with Giving Tuesday, a global day of giving emphasizes the importance of giving and giving to meaningful causes.

From midnight to 11:59 p.m. on Dec. 2, the university invited students, alumni, faculty, staff, and others to be victors for UM-Dearborn by making donations to any area of the university they would like to support.

Throughout the 24-hour campaign, there were social media challenges and real-time updateson the Giving Blueday website.

UM-Dearborn students were encouraged to participate by making a gift to support a favorite cause at UM-Dearborn, sharing, liking and re-tweeting posts, sharing the news of their support on social media, spreading the word about Giving Blueday, and thanking faculty, friends, family, and community members who gave a gift to the university on Giving Blueday. It was also encouraged that Seniors supported the Forever Grateful Scholarship.

A UM-Dearborn student and Student Philanthropy Council member said, “With the support of the community, the university can continue to change lives, tackle complex problems, support faculty and research, and enable talented students (like all of us) to study at UM-Dearborn. We have a day for giving thanks. We have two for getting great deals. And, now, we have a day for giving.”