Michigan announces athletic partnership with Nike

By RICKY LINDSAY, Editor-in-Chief

Swoosh.

The University of Michigan announced it’s partnership with Nike to become the Wolverines’ athletic provider Tuesday. Nike will supply all of Michigan’s 31 athletic programs with “uniforms, footwear, apparel and equipment,” per a release.

Adidas is Michigan’s current athletic provider. The Wolverines’ contract with Nike will begin Aug. 1, 2016 and runs until 2027, with an option to extend the deal to 2031.

“After careful consideration, the right partner for the University of Michigan was Nike,” interim athletic director Jim Hackett said in a release. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our university community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.

“Nike is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

Michigan’s Nike partnership includes the use of the Jordan Brand for men’s and women’s basketball, according to the release.

Financial terms with Nike will be available next week, according to Maize n Brew.

“The University of Michigan ranks high among the world’s great institutions of higher learning and enjoys a rich, tradition-laden history in college sports,” Joaquin Hidalgo, vice president and general manager of Nike North America, said in a release. “Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches, and staff. We eagerly look forward to bringing out the best in each other.”

Since 2007, Michigan has been partnered with adidas. At the time, it was the largest public apparel contract in the country.

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Ricky Lindsay

Ricky Lindsay was the Editor-in-Chief of The Michigan Journal during the 2015-2016 academic year. He has been a staff favorite over the years for his work. Ricky served as Sports Editor for two years before becoming Editor-in-Chief. He covered University of Michigan football for four years and was an advocate for UM-Dearborn involvement.