By MARIA KANSO, Staff Writer
In the short film dedicated for the Erdem X H&M collection and created by Baz Luhrmann, the men and women both have short hair cuts, and some are wearing the same blazers and blouses.
A young man comes to “Reddham gardens, where it’s always spring,” a mansion that has flowers growing from everywhere in the interior. There are several people who live in the property, with lady Demere, who owns it. Everyone in the film is wearing clothes from the collection, whether it was a coat or earrings.
It is fall and dark outside the mansion, but in its interior, spring has taken precedence, decorated with flowers in every angle. Luhrmann wanted to connect the idea of floral prints in a fall/winter collection.
In one scene, the young man chases a woman wearing a blazer and pants exactly like his. He then catches her and they kiss. The short, brown hair of both creates confusion as to who is who.
The universal giant company not only makes the dream of affordable, fashionable clothing a reality, but H&M integrates fantasy of a year-round spring into its new collection with the London-based label Erdem.
The women’s collection does not represent a specific time frame, weaving ruffle collars that appear to have emerged from a Shakespearean play with modern, lace-infused floral designs.
The dresses and blouses are trendy, despite the fact that they include some classic designs, representing Erdem Moralioglu’s vision for this Fall/Winter collection.
What is different about Moralioglu’s designs in this collaboration is working with men’s fashion for the first time. He said he found it a “real joy” designing menswear.
“There has to be an easiness to menswear, and a sense of reality. I’m so happy with it, and I think so many women are going to love the men’s collection too,” he told H&M Magazine.
Moralioglu is one the red carpet’s favorite designers, and his dresses are worn by stars like Ruth Negga, Emma Stone, Keira Knightley, and Nicole Kidman.
He was born in Montreal, Canada and earned a B.A in fashion from Ryerson University in Toronto. He moved to London and earned his master’s degree from the Royal College of Art in 2003. Moralioglu launched his own line, Erdem, in 2005.
Erdem is known for its unique prints and fabrics. The current fall collection includes designs that vary from heavy fabric in dresses and tops (Moralioglu is obviously trying to incorporate some classic 19th century designs), to metallic heels, which [metallic] speak this past year’s language of : I am new, and you will see every designer use me.
Metallic is not used in Erdem X H&M , however. For women, the collection includes blazers, shirts, skirts, jackets, earrings, dresses, wool sweaters and pants. For men, it includes blouses, blazers, pants, ties, socks and shoes.
Most of the clothes have the floral print, given that it is the main theme of the collection. Erdem wanted to add spring colors to his fall clothings, and he mastered at doing so.
The floral print combines both fall colors, like orange, yellow, grey and red with prominent spring colors like turquoise, baby blue, pink and green. There are some pieces that are plain black, white and grey, which speak the language of simplicity H&M is founded upon, making this collection both classy and simple, hence Erdem X H&M.
The shirts look more suitable for winter than they are for fall. The colors of the sweaters imply they are more suitable for a family Christmas in the basement than to an Erdem collection. The coats are also repeated in previous H&M fall collections, and there is nothing unique about them.
The men’s collection includes socks and ties. The floral printing on the ties, rarely seen, is definitely a good choice. The floral print on the blouses, however, makes them seem like pajama tops, which look better on women than on men.
The shoes, not surprisingly, had a floral print as well. They were not dressy, but rather sporty and casual. It seemed as if they were added just to include shoes in a collection based on this print. In other words, they were catastrophic and had no creative designs.