By VINNY CRAIG, Staff Writer
If you’ve been to a concert in the last five years, there’s almost always a friend who overuses their cell phone to show other people the great time they’re having. If that friend doesn’t come to mind, that friend might be you.
During Jack White’s newest tour, set to start at Little Caesars Arena on Apr. 19, it won’t be an issue. White will require all concert goers to put their mobile phones in a sealed pouch that will only be available in certain areas of the venue where the pouch will be unlocked.
“We think you’ll enjoy looking up from your gadgets for a little while and experience music and our shared love of it IN PERSON,” said in a statement released by Jack White. .
Once at the concert, all phones or photo/video capturing devices will be placed in a Yondr pouch that locks during the concert. The pouch stays with you and can be unlocked “in a designated Yondr Phone Zone,” in case of emergencies the statement added.
According to the Yondr website, the case works in three steps: Place the phone in the pouch, the pouch seals and locks while in the locked area, then tap it on any unlocking base when ready to use your phone again.
Many concert goers, myself included, enjoy posting to social media their favorite moments from a concert. It’s a new issue that has risen at concerts as technology has improved. White and his team have you covered, don’t worry.
“For those looking to do some social media postings, let us help you with that. Our official tour photographer will be posting photos and videos after the show at jackwhiteiii.com and the new Jack White Live Instagram account @officialjackwhitelive,” the statement read.
White has shown previous interest in his fans refraining from cell phone usage while at his shows. He would sometimes go on stage and ask attendees to refrain from using their phones during his introduction.
White is not the first musician to try Yondr pouches at their shows. According to The Guardian, artists such as Alicia Keys and Guns N’ Roses, along with comedians Chris Rock and Dave Cheppelle have also used Yondr pouches during performances for a cell phone free show.
When speaking with Rolling Stone magazine, White showed his frustration at concertgoers watching through their phones. White suggested that he is “wasting time” performing for people who “can’t even clap” because they have a phone in one hand and a drink in the other.
“Some musicians don’t care about this stuff, but I let the crowd tell me what to do. There’s no setlist,” said White.