Yezzy, Yeezy, Yezzy just jumped over all of us by using his wife and other models to promote his latest line, Yeezy Season 6.

Over the past couple months we’ve seen Kim Kardashian West sporting her husband’s clothing line on her Instagram page.

Around October, Kim started posting pictures to her Insta page in form fitting tops and bottoms, and some with captions that hinted at the new line like “YEEZY” or “Yeezy Season.”

It turned out Kim’s Insta was the start of Kanye’s campaign for his new line. In addition to his wife, Kanye got other models to stunt on their Instas as well. A twist to this was when Kim posted a photo of what seemed to be her in her hubby’s line, but it was actually Paris Hilton that looked like a clone of Kim.

Kanye went super simple with this line. It focuses on form fitting tops, bottoms and dresses, and baggy oversized jackets and sweats. It seems like he designed the line for Kim. It may just be because she is Kim Kardashian West, but all the clothes look amazing on her. Kanye designing a line just for his wife would not surprise me.

I like the aesthetic of the line, it fits well with Ye’s personality. The clothes themself look plain and basic, but what we can’t tell from the pictures is the quality of the clothing and the fact that the products cost hundreds each.

In addition to the clothes, the line offers heels and boots. Again, it seems like he designed the heels for Kim and the rest of the Kardashian fam. He also threw in some men’s boots. There are four kinds of Chelsea boots and four kinds of combat boots that are sick.

Once again, Kanye has proven his creativity and I’m here for it.