Artist Attention: Madison Beer

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Madison Beer. A 20-year-old musical goddess, and more than she is perceived to be.

The New York native stepped into the industry at the young age of 12. Beer started off like many other artists- on Youtube. She uploaded a few videos of her singing covers of songs, when one day Justin Bieber came across one of her covers and tweeted the link to his followers.
It wasn’t long until Beer, along with her mom and younger brother, moved to Los Angeles. Beer was to be managed by Bieber’s manager, Scooter Braun. Braun guided her into signing with Island Records and helped Beer in releasing her first two singles, “Melodies” and “Unbreakable.” 

But neither single was the sound Beer was striving for. According to Beer in an interview with Elite Daily, she was trying to be made into a “teeny bop.” However, at the young age of 15, she couldn’t exactly do the sultry pop/R&B sound that she wanted. 

Beer made the risky move of leaving Island Records and going off on her own. She focused on herself and her music, and finally, in February of 2018, she released her debut EP “As She Pleases” and began making her mark in the music industry. 

Photo//The New Music Buzz

“As She Pleases” gave off the sultry pop sound Beer aspired for. The vibe of the EP is best described as girl power mixed with vintage feels. 

Since the release of her EP, Beer has been working on her debut album. In October of 2018, she released her single “Hurts Like Hell” featuring Offset from Migos. This felt like the type of music Beer wanted to make. The sultry pop sound was there with an R&B/rap twist.

After dropping the single, she took a long break from releasing music. According to her social media, she has been taking her time and putting everything she has into her debut album. 

In May of 2019, she released her next single “Dear Society” off of that much-anticipated debut album. The single is like a letter written about the toxic side of social media. Beer has made it clear in several interviews that she has an ongoing battle with social media. 

Part of the chorus sings: 

You’re bad for my health

I should probably get some help

I can’t control myself, I’m addicted to the hell

However, the song ends in Beer almost thanking social media for always being there. 

Dear society, you’ve pushed me to the edge 

So here’s some clarity

The truth is you’re the one who’s always there for me

With my daily dose of internet 

And all the things that I should quit, but can’t

It has now been four months since the single dropped and fans have no idea when the album is coming or even when we’ll be blessed with another single. When she is not working on her album, Beer is living the life of a 20-year-old artist in LA. She has her fans anxiously waiting and replaying her old music. 

Beer’s music makes you think, but it is also fun and empowering. Her vocals are comparable to Ariana Grande’s and her great personality on top of her even greater talent is what keeps fans wanting more. She is authentic, down-to-earth and inspiring. 

If you haven’t heard of her before, now you have. I strongly suggest checking her out. Stay tuned for her debut album, hopefully dropping soon!

 

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Nicole Losek
Nicole is in her final semester here at UMD. She'll be graduating in December with a major in Journalism and a double minor in Communications and Psychology. She started at the Michigan Journal during her junior year as the A&E editor and has held different editor positions, and now writes as a staff writer for the A&E section. She likes to write about fashion and runs her own fashion blog, "not your average." Check her out on Instagram and LinkedIn: