There’s a new skincare craze going around on the app TikTok that began with a viral video from a girl named Kaelyn, using The Ordinary brand’s AHA 30% + BHA 2% Peeling Solution.
TikTok has transformed into a platform for people who come from different backgrounds, career fields, and professions. You will find hilarious videos, product reviews (such as this one), and even advice and tips that relate to our daily activities as a society. Kaelyn uploaded a video that went viral of her skin journey using The Ordinary’s AHA 30% + BHA 2% Peeling Solution.
There was a significant reduction with her acne and acne scarring from using this product within a short span of time. A description of the product and its purpose displayed on the website can be shown as, “Alpha hydroxy acids (AHA) exfoliate the skin’s topmost surface for a brighter and more even appearance. Beta hydroxy acids (BHA) also exfoliate the skin with an extended function to help clear pore congestion. This combined 32% AHA/BHA solution offers deeper exfoliation to help fight visible blemishes and for improved skin radiance. The formula also improves the appearance of skin texture and reduces the look of fine lines with continued use.”
This product is also highly advised to not be used by beginners who have little to no experience with chemical peels. This warning is given on the product’s packaging: “This formula contains a very high concentration of free acids. We recommend use only if you are an experienced user of acid exfoliation and your skin is not sensitive.”
Kaelyn’s viral video prompted other viewers who struggle with acne and acne scarring to test out the products themselves, which boosted the sales of 55,000 units of the product just within two weeks. This alone shows how social media marketing is very successful and will soon transform to be the main medium of marketing in the year 2020 and beyond.
Overall, the social media platform TikTok has proven to become a sufficient place for businesses and professionals to showcase their services and products or to provide tips to their target audience.