The gripping makeup primer

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Milk Makeup’s Hydro Grip primer has been widely used lately in the makeup industry from your everyday beauty gurus. Makeup primer is known to be applied before putting on foundation or concealer to make your makeup last longer. There are multiple primers for dry skin, oily skin, and combination skin. Some primers also have the job of smoothing your pores or providing a dewy finish to your overall makeup application. 

This makeup primer from Milk Makeup has been known to be perfect for dry skin, providing a tacky feel and texture to the skin that helps one’s concealer, foundation, and much more stay on all day. Milk Makeup’s Hydro Grip primer is a hydrating gel formula that “grips” your makeup onto your skin while hydrating it as well. It is also silicone- and oil-free primer that features hemp-derived CBD extract, blue agave extract, aloe water, hyaluronic acid, and B vitamins for a hydrating, skin-smoothing effect that seals in moisture. The gel is smooth while providing a clean and soft application and absorbs into the skin fairly quickly.

Photo//@cutcreaser/Instagram

Some beauty gurus you might know who use this product as a staple item for their makeup routine are Vanessa, known as “Cut Creaser” on her social media platforms. She is known for her editorial makeup looks and is infamous for doing inspired makeup looks from the world-renowned show “Euphoria” on HBO this past summer. 

Photo//@glambymykaila/Instagram

MyKaila, known as “Glam by MyKaila” on her social media platforms has incorporated this product as a staple piece in her makeup routine as well. MyKaila is known for her colorful and geometric eye looks that are bound to catch her audience’s eyes. 

Overall, this primer has gained traction pretty quickly due to its widespread use from people in the beauty industry. Its product formulation for all-day hydration and hold has been a staple for people with dry skin and has replaced expensive high-end primers used in the beauty industry.

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Kylar Daniels
Kylar is a sophomore at UM-Dearborn. She will be graduating with a degree in Marketing and a minor in Management. She became involved with the Michigan Journal at the beginning of her sophomore year as a Guest Writer, and now writes as a Staff Writer for the A&E Section. Due to her background in makeup artistry and as a makeup enthusiast, she likes to write about beauty, fashion, social media, and travel. Kylar is also on the Public Relations list for Anastasia Beverly Hills Cosmetics. She plans to create her own blogging website in the future. Check her out on Instagram and LinkedIn: